Oh hiya, it’s me.
👋🏻 - Hiya, I’m Suzanne, or Suz to my friends. If you’re reading this, you probably fit into the friends category, so let’s stick with Suz for now.
Beyond the big life moments—marrying my husband, having my kiddo, and riding my scooter up and down the streets of Chicago—some of my happiest days were spent running a little business I started with my dad. It all began with his ranch, where he had more eggs than he knew what to do with. My daughter and I decided to turn that surplus into a little venture we called Avery’s Eggs, packaging and selling his farm-fresh eggs right in our Austin neighborhood.
With my background in marketing, I dove into creating a brand, making promotional materials, organizing pickup and delivery schedules, and spreading the word. Orders started pouring in. My daughter and I would hop on our bikes and deliver eggs all over Austin to loyal customers who returned week after week. Before we knew it, we were often selling out. I balanced this passion project with my “real job,” and it brought me so much joy—an outlet that fueled my creativity and brought me closer to my community.
But then life happened. My dad had a stroke. He sold the ranch, and just like that, Avery’s Eggs became a memory. While I haven’t consciously been searching for that same spark, I’d be lying if I said it wasn’t a missing piece in my life.
The start of something new
In December 2024, I decided to take a leap and leave my job. I wanted to explore a side hustle with my daughter—something local, community-focused, and joy-inducing. That’s when Wolcott Way Goods was born.
Let me be upfront: I’m not the chef in the family. My husband is our household’s culinary magician (or hurricane as we call him because of the mess he makes in the kitchen). He improvises meals with flair, blending recipes, and adding his signature twists. Me? I need step-by-step instructions (preferably with a snappy video) to make it happen. That’s why I’ve always gravitated toward baking. Baking requires structure—precise measurements and processes—and that’s where I thrive. If we’re personally acquainted, I’m sure this revelation doesn’t surprise you at all.
So, I started experimenting with recipes, finding a groove, and creating treats my family couldn’t get enough of. That’s when the idea hit: Why not turn my baking into a small business—something I could share with family, friends, and the wider community?
And here we are. Wolcott Way Goods is not about polished, picture-perfect bakes with bedazzled cookies or fondant-covered creations. That’s not my style so I’ll leave that to the pros. This is about comfort—sweets and baked goods that might look a little imperfect but taste pretty damn good. I bake what I personally love to eat: bagels, granola, ice cream, pastries—a little bit of everything. Each week, I’ll whip up fresh goodies and I’ll share the details here. If they are bite worthy, I’ll post info about local pickup or delivery here in Dripping Springs, Texas.
Beyond baking, I’ll also use Wolcott Way Goods to share curated food finds from our adventures as a family. I’m the type to bookmark bakeries and sweet shops whenever we travel, and I’ll highlight those gems here, giving love to other small businesses.
So, follow along as I start on this journey. Maybe it’ll grow into something I’m excited about every week and a way to build community here in Dripping Springs. And if it doesn’t? Well, at least I tried.
Fresh start. Fresh bakes. Let’s go.